After you deploy a website, chances are that you will encounter bugs or issues at some point. You might even want to add functionality to the site in the future, and this future functionality could cause issues with the current programming. Just like desktop software, web apps also need consistent testing and bug fixes. You can do it yourself or hire a web developer, but you should always perform periodic checks of your site to test its functionality, performance, and layout.
1. Update Your Content to Keep It Current
Old, stale content loses customers and affects search engine traffic. Whether you own a service or an online store that sells products, you want to keep a blog that keeps content fresh. Think of your blog as an extension of your store and customer service. Most potential customers type questions in the form of queries in search engines. Your blog should answer these questions and offer a solution in the form of your products or service. You can also offer news, but make sure the news is not just rewritten from other sources. Put your own spin on it, your own opinion, or something else that makes the content unique from other news sources.
Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?
A: That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.
I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.
How to find professional web development company? These questions are very important when you need a new website design or existing web site redesign.
Professional web design company will try to ask you as more questions as possible to better understand your web site goal and purpose. Some potential website owners can be confused by this situation, however it's not professional to start web design project without having complete information and full understanding of the project details.
Professional web development company will not only create "picture" for your website but also will try to understand your marketing goals asking about your website target audience, your company or products competitive properties that must give it privilege in eyes of your customers and make them select your services or products among thousands of others.
Some future web site owners are sure that all they need is just to have a cool website designed according to modern style and with up-to-date technologies and methods applied. However its' not enough if you really want your website to return all investments and give good profit. It's only you who must know why you need your website, for whom you need this website, who will visit it and why they must prefer it to other ones. Having a website is a kind of business, and as at every business start-up, the business owner must ask him/herself the main marketing questions:
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